Editorial sample: this is illustrative editorial content produced by the 247FORTIFY360 desk, not reported news about named individuals.
Find the angle, not the announcement
"We launched a product" is not a story. "A Ghanaian company cut delivery times in half for rural pharmacies" is. The difference is consequence.
The materials every founder should have ready
- A one-page company backgrounder
- Two founder headshots and three product images at print resolution
- Three data points you can defend
- A named, reachable media contact
Measure what matters
Practical tip: Track referral traffic, branded search volume and inbound enquiries in the 30 days after coverage — not just the number of clippings.
#Public Relations#Marketing#Entrepreneurship
EG
Elijah Gabriel
Founder & Lead Strategist
Elijah Gabriel Sarkodie Boateng is the founder of 247FORTIFY360 Communications — a communications strategist, author and publisher helping brands, ministries and institutions tell stories that move people.
